What is an example of green marketing?

The choice indicating a label that states how many trees will be saved with a purchase exemplifies green marketing effectively. This label directly communicates the environmental benefits of purchasing the product, thereby appealing to consumers' desire to make eco-conscious choices. By providing specific information about the positive environmental impact of the purchase, it reinforces the brand's commitment to sustainability and encourages consumers to associate their buying decisions with tangible environmental outcomes.

Other options, while they may have sustainable elements, do not embody the core principles of green marketing to the same extent. For instance, a brochure printed on recycled paper enhances sustainability, but it does not explicitly communicate the environmental benefits linked to the consumer's purchase. Eco-friendly packaging is another positive step towards sustainability but lacks the specific messaging that resonates with consumers about direct environmental impact. A discount for returning a used product adds an incentive for recycling, yet it is more about promoting reuse rather than informing consumers about the ecological advantages of their purchase. Thus, the label that enumerates environmental benefits is the clearest representation of green marketing.