What is meant by sustainable packaging?

Sustainable packaging refers to the development and use of packaging solutions that minimize environmental impact throughout their lifecycle. This concept encompasses various aspects, including the materials used, the manufacturing processes, the transportation impacts, and the end-of-life disposal or recyclability of the packaging.

Choosing sustainable packaging means opting for materials that have a reduced ecological footprint, are biodegradable or recyclable, and limit harmful effects on the environment. It reflects an overall commitment to reducing waste, conserving resources, and ensuring a balance between consumer convenience and the health of the planet.

In contrast, focusing solely on durable materials might not address the broader issues of recyclability or the overall reduction of environmental impact. Maximizing packaging size generally leads to increased resource use and waste, while increasing plastic use often contradicts the principles of sustainability since many plastics are not biodegradable and contribute to pollution. Thus, minimizing environmental impact best encapsulates the goal of sustainable packaging.